Plant & Works Engineering
Integrated Industry – Creating Value
Published:  07 March, 2017

Hannover Messe 2016 had a clear message: integrated industry has well and truly reached the mainstream. To prove its point, the show featured over 400 application examples of fully digitalised processes for the manufacturing and energy industries. The fourth industrial revolution, it seems, is well underway. However, to ensure that the factories of the future don’t remain castles in the air, it is necessary to shine a stronger spotlight on the benefits for industry, employees and society in general. This is precisely what the organisers of Hannover Messe 2017 (24–28 April) say it will do. PWE reports.

“Integrated Industry – Creating Value” is the official lead theme for Hannover Messe 2017. “Widespread uptake of digitalisation in the manufacturing and energy industries will only happen if integrated technology providers make a strong case for the associated benefits,” explains Deutsche Messe managing board member Dr. Jochen Köckler. He continues: “Manufacturers and energy companies need to fully understand the direct, long-term benefits they stand to gain from digitalisation. They need to recognise that digitalisation adds value – and not just in terms of new and better machines. Value is also created by the ability that digitalisation gives companies to update or completely reinvent their business models and improve the working lives of individual employees.”

With Industrie 4.0, integrated energy, digital twins, predictive maintenance, digital energy, and networked and collaborative robots (cobots), companies of all sizes today have a multitude of high-tech solutions to choose from. But often they find it difficult to predict what value these sorts of solutions might add. Many understandably balk at committing to major capital investments without concrete prospects of measurable benefits. Which is where Hannover Messe 2017 comes in. This year, the world’s biggest industrial technology show will demonstrate how even companies with limited resources can pinpoint and harness the power of digitalisation. Köckler commented: “Industrie 4.0 is not about replacing all manufacturing plant all at once; it is a gradual process. For example, companies can begin by fitting sophisticated sensors to existing plant to capture and evaluate data that will help them make improvements to their production processes or develop new business models.” Hannover Messe 2017 will provide much-needed guidance to visitors from the manufacturing industries who are looking to leverage the benefits of digitalisation for their companies and transform their plants into Industrie 4.0 factories, step by step.

Digitalisation will completely transform the energy industry, too. In fact, it is the key to the energy transition most countries are striving towards. In the energy systems of the future, smart grids will control and regulate all parts of the energy supply chain, from generation right through to consumption. Without digitalisation, it will not be possible to make the switch from today’s outmoded centralised power plants to modern, highly efficient energy systems that are based on renewables and distributed generation structures. Under the “Integrated Energy” banner at the show, the world’s leading providers will highlight the changes the energy industry will undergo as well as the individual technologies that will play a critical role in this transformation. However, despite the ongoing and rapid spread digitalisation, people will always be absolutely critical to success in industry. That is why Hannover Messe’s motto of “Integrated Industry – Creating Value” applies just as much to people in industry as it does to plant and equipment. Industrie 4.0 technologies will add value to factory workers’ duties by making them more interesting and varied. Instead of focusing on repetitive manual tasks, factory employees will increasingly be called upon to solve problems, make decisions, innovate and drive value-adding initiatives. But this will not happen in a vacuum. Manufacturers need to invest in upskilling and education measures to prepare their workforces for Workplace 4.0. Köckler highlighted: “In future, we’ll see more and more intelligent workstations that adapt to the skill level of individual employees and support them in their work.

“In tomorrow’s agile, flexible manufacturing plants, training will take place on the job, right at the machine, without any production stoppages. Training tools will include virtual reality applications, smart glasses, smartphones and tablets – all of which will feature strongly at Hannover Messe 2017.”

But Integrated Industry will reach far beyond the walls of smart factories. The goods produced by smart factories will stay connected with their manufacturers throughout their service lives, supplying a constant stream of valuable data. This data will enable the manufacturers to develop additional web-based services and to pursue new business opportunities outside the confines of their traditional industries. In the energy industry, for instance, “prosumers” and virtual power stations are prime examples of opportunities that were opened up by digitalisation in the form of distributed generation systems. The industrial supply industry is another good example. Industrial subcontractors will demonstrate at the event how digitalisation helps them to offer innovative and highly customised solutions more quickly than ever before. Another key aspect of the digitalisation trend that will also be covered under the show’s “Integrated Industry –Creating Value” lead theme is arguably the most important one. “The biggest value-adding potential of digitalisation lies in the development of completely new business models and in the markets these business models tap into,” explained Köckler. “Hannover Messe is increasingly turning into a platform for previously unheard-of partnerships. For instance, partnerships between IT companies and engineering firms, or between startups and major corporations. From radical, highly disruptive new business ideas to proven 4.0 business models – it will all be here this April.”

This year Hannover Messe will unite all elements of industrial technology by covering the key technologies and core areas of industry, including the following themes:

  • Integrated Industry
  • Industrial Automation;
  • Motion, Drives and Automation;
  • Digital Factory;
  • Energy;
  • ComVac (compressed air and vacuum systems);
  • Industrial Supply; and
  • Research and Technology.

In addition, high-calibre speakers from business and government will be taking part in the conference programme. A broad range of forums, conferences and special interest events will offer you the chance to learn more about the key issues affecting industry, including:

  • Global Business & Markets, Hall 3 Featuring a conference program and an INVESTMENT LOUNGE, this foreign trade platform focuses on export and investment opportunities.
  • Young Tech Enterprises, Hall 3 At this hotspot in Hall 3 you’ll meet creative

visionaries and encounter innovative, trend-setting industry startups, spin-offs and young enterprises. The ideal place to share your ideas and visions.

  • Job and career, Hall 16 Here you can meet senior HR managers and explore the options for developing your career. Information about vacancies and career paths will be posted on a multimedia Job Wall.
  • Tec2You, pavilions adjacent to Hall 11. In the course of this organised program young persons will experience at first hand the wide-ranging career opportunities available in science and technology.
  • WoMenPower careers conference, Convention Center Extend your knowledge and make valuable new contacts: at the 14th WoMenPower careers conference on 28 April 2017.

As a media partner for Hannover Messe 2017 PWE is offering its readers an exclusive offer of complimentary visitor tickets for the entire duration of the show. To claim your free visitor ticket to the show in April, visit the Hannover Messe homepage at and then click on the tickets page. To activate your ticket, use the promotional code nzapz to be part of the world’s industrial revolution.