“Given a stimulus to ‘stop and think’, most people would prefer to recycle rather than commit waste to landfill.” Based on this concept, LEAFIELD ENVIRONMENTAL, in partnership with the University of Greenwich, reports it has produced the Meridian Envirobin designed to encourage users to segregate recyclables from non-recyclable waste at source.The company says prior research indicated that as much as 70% of the waste generated in the university was recyclable so a twin-lidded bin was produced with a 70:30 split in favour of the recyclables stream. The ‘stop and think’ stimulus was achieved by putting a lift lid on the non-recyclable waste side while providing clear, instructional signage.
The scheme turned out to be a great success, proving the concept and helping the University along its sustainability journey towards a Zero Waste goal.
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Click here for the full unedited version of the release as provided by the company
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